The goal of cultural analysis is to understand human behaviors and how those behaviors are displayed, be it through language, customs, or food. The analyst attempts to see everyday rituals through new eyes to see the meaning behind them. For instance, why do people from New York cross the street in the middle of the road while Germans will only cross at the intersection?
During the course of my graduate program at the University of Copenhagen, I learned to use the following ethnographic tools to collect data from various study participants:
- Game play
- Participant observation
- Field mapping
- Interviews & transcription
- Field notes coding
Below are a few of the reports I produced from my fieldwork.